The Cellar Door started as a small local project of publisher Lisa Muirhead and her partner at Poise Publications. They began a dream partnership with then Banville and Jones & Co. now rebranded as Jones and Company, to publish a local wine and food magazine. This was to give exposure to the private wine store and the restaurants that they supplied. It soon grew to educating people with their sommeliers travelling round the world to meet the winemakers and visit the vineyards of some of the most famous names in the business.